WHY COLD IS COOL
IMPROVE ENDURANCE + RECOVERY
The body takes longer to fatigue and the effects of delayed onset muscle soreness (DOMS) after intense exercise are reduced after intense exercise in cooler temperatures.
BURN FAT + MORE CALORIES
The body burns more calories and triggers Brown Adipose Tissue (BAT), allowing you to also burn fat in cooler temperatures.
BETTER FOCUS + ENERGY
Studies have shown increased vigilance, energy and focus when exposed to cooler temps. High intensity training in cooler temperatures triggers a hormonal response and an endorphin rush.